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How Steyr Transformed Gift Card Commerce for Enterprise-Level Growth with WordPress

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How Steyr Transformed Gift Card Commerce for Enterprise-Level Growth with WordPress

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Overview

With over 500 partner stores across Austria and Germany, the Steyr Shopping Card team set out to modernize their digital operations with more than just a website revamp. They needed a robust, enterprise-grade platform to handle high-volume transactions, support secure redemption, and scale with their growth.

We migrated their legacy setup to WordPress 6.x, delivering a custom-built solution with modern features, performance optimization, and a backend architecture designed for security, usability, and long-term digital strategy.

Platform: WordPress 6.x + Custom Feature Stack

Commerce Model: Gift Card Sales, In-store & Online

Core Features:

  • Real-Time Balance Checker
  • Multi-Channel Redemption
  • Google Maps Store Locator
Shopping-overview

Operational Challenges

Before we stepped in, Steyr’s infrastructure was holding them back. Their setup lacked scalability, speed, and functionality.

Outdated user interface with limited reach

Outdated user interface with limited reach

user-friendly redemption

No secure or user-friendly redemption system

card management

Manual card management and processing

hard-to-navigate store listings

Static, hard-to-navigate store listings

multi-branch operations

No support for multi-branch operations

No actionable user

No actionable user behavior data

The Business Needs

To meet both current demand and future expansion, Steyr required a platform capable of handling enterprise-level growth with a user-first experience.

Key Requirements :

  • Unified backend for card sales, tracking, and redemption
  • Dedicated landing pages for five active branches
  • Performance optimization for speed and uptime
  • Google Maps-powered dynamic store locator
  • Dynamic Filter for location search with category and country selection
  • SEO-ready structure for long-term organic visibility
Shopping-Business Neess

Our Strategic Delivery Highlights

We delivered a fully custom WordPress ecosystem tailored to Steyr’s business model:

Modern CMS Foundation

Morden CMS Foundation

WordPress 6.x, custom PHP modules, optimized backend structure

Advance Feature Set

Advance Feature Set

Dynamic filters, Google Map with store locator

Multi-branch Integration

Multi-branch Integration

Individual landing pages with unified branding and booking logic

Perfomance Optimization

Perfomance Optimization

Convert webp, compressed HTML, CSS, Merge Inline CSS and JS for high-speed delivery

Mobile-First Execution

Mobile-First Execution

Responsive design with improved navigation, usability, and retention

Seo & Growth Infrastructure

Seo & Growth Infrastructure

Schema markup, content hierarchy, and keyword-friendly architecture

Added Value Beyond Scope

The project delivered several unexpected but critical advantages:

01

Intelligent filtering and search tools for faster card discovery

02

Branch-level analytics and reporting dashboards

03

Redemption logic expanded to multiple digital and offline channels

04

Built-in multilingual support framework for future regional growth

Post-Launch Metrics

KPI
Before
After
Online Visibility
Warning Low
Success Tripled website traffic
Redemption Process
Warning Manual, limited
Success Fully automated across four modes
Store Locator Access
Warning PDF-based listings
Success Integrated Google Maps locator
Mobile Experience
Warning Non-optimized
Success Fully responsive and consistent
Branch-Level Access
Warning None
Success Centralized management dashboard
SEO Performance
Warning Poor rankings
Success 45% boost in organic sessions

Headline Success

Tech Stack and Team

WordPress
PHP
MySQL
HTML
css
js
API

Business Impacts

Enterprise Growth
300

The platform now supports high-volume gift card operations across a nationwide retail network.

Operational Efficiency
3x

Card issuance, balance checking, and redemption are now fully automated and secure.

Mobile & UX Excellence
180 +

Optimized across all major devices with improved user engagement.

Scalable Infrastructure
180 +

Future-proofed architecture ready to support product and location expansion.

Client Testimonial :

“JNext helped us articulate our identity online. From showcasing our work to sharing our story, they delivered a platform that reflects who we are and where we’re headed.”
– REGO BAU Management Team

Let’s Speak Soon!

From startups to enterprise projects, JNext has spent over 12+ years delivering scalable WordPress solutions that drive results.



    Client Testimonial

    logo 1

    Steyr Shopping Card Team

    “From legacy-bound to digital-ready : JNext helped us modernize not just our website but our entire approach to digital commerce. The performance, control, and user experience improvements were immediate and impactful.”

    Voices of Satisfaction

    JNext was a game-changer. Their smooth setup, sharp tech, and solid support boosted our sales. Perfect for any e-commerce brand looking to grow.

    Matt G

    CEO & Founder of the Kodu Media

    Lessons Learned & Next Steps

    Visualizing the Future

    Visualizing the Future

    Services

    • Web Development

    Industry

    • Web3 Technologies

    4 Month

    Project Duration

    1.60 seconds

    Page Load Time

    20.5%

    Conversion Rate

    View Case Study

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